PRISMIs search interest in our region rising against peer markets?
Compare search volumes for generic event terms across source markets and peer destinations. Search is an early expression of interest, before someone reaches an event page.
Radar
Available in the dashboard
Demand before it becomes sales.
The sale is the last signal, not the first. Bring search interest, event-page visits and purchases into the same conversation.
PRISM / RADARA closer look
Perspectives on demand
03Search. Visits. Paid tickets. A gap between them is a starting point for investigation.
◇ Illustrative preview · not live market data
A question is where it starts.
Possible lines of enquiry. The questions that matter most would be defined with your team.
Where does the country mix of visits differ from ticket purchases?
Set event-page sessions by visitor country beside purchases from those markets. A large difference could prompt a closer look at the offer, timing or purchase journey.
Which visit and purchase activity measures changed most against last year?
Review the steps from visit to purchase against last year. Changes can help locate a question worth investigating, without assuming that the data alone explains why it happened.
Know what you are looking at.
Search volumes, sessions and tickets count different things and have different coverage. They are compared as aggregate signals, not presented as a matched journey for every person.
Google Ads keyword volumes (weekly), website analytics (daily), completed orders.
Radar separates generic Google search demand, country-level visits to eligible Dubai live-event pages, and independently counted website actions. Visits and ticket purchases are compared as separate country distributions. Action counts show change against last year; they do not follow the same people through a conversion funnel.
The rhythm / Weekly and daily◇
An aggregate view. A protected relationship.
The government view protects individual customers and businesses. It does not disclose named events, organisers, venues or artists. Small or concentrated groups are withheld.